TY  - BOOK
AU  - Kyambalesa,Henry
TI  - Marketing in the 21st century: concepts, challenges, and imperatives
SN  - 0754612678
AV  - HF5415 .K93 2000
U1  - 658.8 21
PY  - 2000///
CY  - Aldershot, Burlington, USA
PB  - Ashgate
KW  - Marketing
KW  - Local
KW  - Export Marketing
KW  - LEMB
KW  - Government policy
KW  - Management
N1  - Includes bibliographical references (p. 273-291) and index
ER  -