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  <titleInfo>
    <title>Marketing in the 21st century</title>
    <subTitle>concepts, challenges, and imperatives</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Marketing in the twenty-first century</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kyambalesa, Henry.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
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    <place>
      <placeTerm type="text">Aldershot</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Burlington, USA</placeTerm>
    </place>
    <publisher>Ashgate</publisher>
    <dateIssued>c2000</dateIssued>
    <dateIssued encoding="marc">2000</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 320 p. ill. 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Henry Kyambalesa.</note>
  <note>Includes bibliographical references (p. 273-291) and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Export Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Government policy</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF5415 .K93 2000</classification>
  <classification authority="ddc" edition="21">658.8 K991m</classification>
  <identifier type="isbn">0754612678</identifier>
  <identifier type="lccn" invalid="yes">99085918</identifier>
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    <recordCreationDate encoding="marc">991223</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527191934.0</recordChangeDate>
    <recordIdentifier source="OCoLC">259013</recordIdentifier>
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