Kyambalesa, Henry. <br/><br/>
Marketing in the 21st century  concepts, challenges, and imperatives 
 Marketing in the twenty-first century 
Henry Kyambalesa. 
 - Aldershot  Burlington, USA  Ashgate  c2000. 
 - xv, 320 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references (p. 273-291) and index. 
<br/><br/><label>ISBN: </label>0754612678 
<br/><br/><label>LCCN: </label>99085918 
<br/><br/><label>Nat. Bib. No.: </label>GBA0-32764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Export Marketing<br/>Marketing--Government policy.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K93 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K991m