Armstrong, Gary
Marketing an introduction
Gary Armstrong, Philip Kotler.
- 6th ed.
- New Jersey Prentice-Hall ©2003.
- xxvi, 627 p. ill. (some col.) 25 cm.
Includes bibliographical references and index.
0130351334
2001050074
Marketing
Marketing--Management.
HF5415 / .K625 1990
658.8 / A7351m6