Desbordes, Michel.

Estrategias del marketing deportivo análisis del consumo deportivo Michel Desbordes. - España Editorial Paidotribo 2001. - 553 p. ill. 22 cm.

Includes bibliographical references (p.[539]-550) and index.

8480195401


Sports--Marketing.
Sports--Social aspects.
Sports--Economic aspects.

GV716 / .D3718 2001

796.06 / D444m 2001 E