Desbordes, Michel.
Estrategias del marketing deportivo análisis del consumo deportivo
Michel Desbordes.
- España Editorial Paidotribo 2001.
- 553 p. ill. 22 cm.
Includes bibliographical references (p.[539]-550) and index.
8480195401
Sports--Marketing.
Sports--Social aspects.
Sports--Economic aspects.
GV716 / .D3718 2001
796.06 / D444m 2001 E