00758nam a2200229Ia 4500 257353 20160527191349.0 020821e2001 mx aoaagr 001 0 spa d 9684444230 PUCPR Mayaguez mb HF5823 .K4518 2001 659.1 R964k 2001 Rusell, Thomas Local 163279 Publicidad J. Thomas Russell, W. Ronald Lane ; traducción, Pilar Mascaró Sacristán. 14 th ed. México Pearson Educación 2001. xvii, 716 p. ill. 27 cm. Translation of Otto Kleppner's advertising procedure. Includes bibliographical references and index. Advertising LEMB 47734 184963 184963 0 0 lc 0 HF_5823_000000000000000__K4518_2001 0 mbl 142826 12 12 20 2016-05-27 356645 0 HF5823 .K4518 2001 50000002130218 2016-05-27 00:00:00 r:257353 6