TY  - BOOK
AU  - Jones,John Philip
TI  - How to use advertising to build strong brands
SN  - 0761912428 (cloth : acid-free paper)
AV  - HF6161.B4 H69 1999
U1  - 659.1 21
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - Brand name products
KW  - LEMB
KW  - Produits de marque
KW  - Publicité
KW  - Local
N1  - Includes bibliographical references and index
ER  -