How to use advertising to build strong brands 
edited by John Philip Jones. 
 - Thousand Oaks, Calif.  Sage Publications  c1999. 
 - 394 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761912428 (cloth : acid-free paper) 0761912436 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>99006165  
<br/><br/><label>Nat. Bib. No.: </label>GB99-65961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Produits de marque--Publicité.<br/>Advertising--Brand name products.<br/>Brand name products<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / H69 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1  / H8471