TY  - BOOK
AU  - Kotler,Philip
TI  - Manual de la mercadotecnia
SN  - 9688805068 (v.1)
AV  - HF5415.13 .K64 1991
U1  - 658.8 20
PY  - 1995///
CY  - México
PB  - Prentice-Hall Hispanoamericana, S.A.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -