Kotler, Philip, <br/><br/>
Manual de la mercadotecnia 
Philip Kotler ; traducción de Eugenia Rosete Solis. 
 - 7a ed. 
 - México  Prentice-Hall Hispanoamericana, S.A.  c1995. 
 - 3 v  ill.  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9688805068 (v.1) 9688805076 (v.2) 9688805084 (v.3) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m7 E