Armstrong, Gary <br/><br/>
Marketing  an introduction 
Gary Armstrong, Philip Kotler. 
 - 5th ed. 
 - New Jersey  Prentice-Hall  1999. 
 - xxvii, 575 p.  ill. (some col.)  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013012771X 
<br/><br/><label>LCCN: </label>9935215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8  / A7351m5