TY  - BOOK
AU  - Lehu,Jean-Marc
AU  - Ducher,Patrick
TI  - Fidelizar al cliente: marketing, Internet e imagen de marca
U1  - 658.8 21
PY  - 2001///
CY  - Barcelona
PB  - Paidós
KW  - Relations avec la clientèle
KW  - Cas, Etudes de
KW  - ram
KW  - Local
KW  - Sales management
KW  - Marketing
KW  - Management
KW  - Communication in marketing
KW  - Marketing relationnel
N1  - Translation of: Fidélisation - client; Includes bibliographical references (p. [331]-360) and index
ER  -