Lehu, Jean-Marc <br/><br/>
Fidelizar al cliente  marketing, Internet e imagen de marca 
 Marketing, Internet e imagen de marca 
Jean-Marc Lehu ; traducción de Patrick Ducher. 
 - Barcelona  Paidós  c2001. 
 - 379 p.  charts  22 cm. 
<br/><br/> Translation of: Fidélisation - client. 
<br/><br/>Includes bibliographical references (p. [331]-360) and index. 
<br/><br/><label>ISBN: </label> 30.95 8449311020 (pbk. : p. [4] of cover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relations avec la clientèle--Cas, Etudes de.<br/>Sales management<br/>Marketing--Management.<br/>Communication in marketing<br/>Marketing relationnel.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L524f E