TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press
T2  - Mc Graw-Hill Higher Education
SN  - 007116975X(pbk.)
PY  - 2000///)
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
ER  -