Perreault, William D. <br/><br/>
Applications in basic marketing  clippings from the popular business press 
William D. Perrault and E. Jerome McCarthy. 
 - 1999-2000 ed. 
 - Boston, Mass.  Irwin McGraw-Hill  c(2000). 
 - ix, 227 p.  ill.  26 cm. 
 - Mc Graw-Hill Higher Education. .
<br/><br/><label>ISBN: </label>007116975X(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.