@book{183990,
	author = {Perreault, William D. and McCarthy, E. Jerome},
	title = {Applications in basic marketing},
	publisher = {Irwin McGraw-Hill},
	year = {c(2000).},
	series = {Mc Graw-Hill Higher Education.},
	address = {Boston, Mass.},
	edition = {1999-2000 ed.}
}