TY - BOOK AU - Aubuchon,Norbert TI - Anatomía de la persuasión SN - 9701022939 PY - 1999/// CY - México PB - McGraw-Hill KW - Negotiation in business KW - Local KW - Leadership KW - Selling KW - Persuasion (Psychology) N1 - Translation of : The anatomy of persuasion, 1st ed., c1997; Includes bibliographical references and index ER -