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  <titleInfo>
    <title>Anatomía de la persuasión</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>The anatomy of persuasion. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Aubuchon, Norbert.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>c1999</dateIssued>
    <dateIssued encoding="marc">1999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 191 p. ill. 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Norbert Aubuchon ; traducción de Rosa María Rosas Sánchez</note>
  <note>Translation of : The anatomy of persuasion, 1st ed., c1997.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Negotiation in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Leadership</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Persuasion (Psychology)</topic>
  </subject>
  <identifier type="isbn">9701022939</identifier>
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    <recordCreationDate encoding="marc">000211</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210506062959.0</recordChangeDate>
    <recordIdentifier source="OCoLC">254242</recordIdentifier>
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