Pringle, Peter K. <br/><br/>
Electronic media management 
Peter K. Pringle, Michael F. Starr, William E. McCavitt. 
 - 4th ed. 
 - Boston, MA  Focal Press  1999. 
 - xv, 440 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references (p. 425-433) and index. 
<br/><br/><label>ISBN: </label>0-240-80332-9 (pbk. : alk. paper)  49.49 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Management.<br/>Radio stations--Management.<br/>Television stations--Management.
<br/><br/><label>Dewey Class. No.: </label>384.54068  / P9577e4