TY  - BOOK
AU  - Zinkhan,George
ED  - American Marketing Association.
TI  - Advertising research: the internet, consumer behavior, and strategy
SN  - 0877572887
AV  - HF5814 .A33 2000
PY  - 2000///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Advertising
KW  - Research
KW  - LEMB
KW  - Internet
KW  - Consumer behavior
KW  - Local
KW  - Marketing research
KW  - Internet marketing
N1  - Includes bibliographical references
ER  -