Advertising research  the internet, consumer behavior, and strategy 
George Zinkhan, editor. 
 - Chicago, Ill.  American Marketing Association  2000. 
 - vii, 281 p.  ill  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0877572887 
 = Internet, consumer behavior, and strategy. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Internet<br/>Consumer behavior--Research.<br/>Marketing research--Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5814  / .A33 2000