TY  - BOOK
AU  - Riel,C.B.M.van
TI  - Comunicación corporativa
SN  - 8489660077
AV  - HD30.3 .R5413 1995
U1  - 658.45 20
PY  - 1998///
CY  - Madrid
PB  - Prentice Hall
KW  - Communication in management
KW  - Local
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Communication systems
KW  - Organizations
KW  - Management
KW  - Communication
N1  - Original title : Identiteit en imago; Translation of : Principles of corporate communication; Includes bibliographical references (p. [229]-234) and index
ER  -