Comunicación corporativa
Identiteit en imago. Spanish
Principles of corporate communication
Riel, C. B. M. van.
creator
text
bibliography
sp
Madrid
Prentice Hall
1998
monographic
spa
xii, 244 p. ill. 24 cm.
Cees B.M. van Riel ; traducción de Esperanza Cerdá.
Original title : Identiteit en imago.
Translation of : Principles of corporate communication.
Includes bibliographical references (p. [229]-234) and index.
Communication in management
Corporate image
Corporations
Public relations
Corporations
Communication systems
Organizations
Management
Communication.
HD30.3 .R5413 1995
658.45 R555i E
8489660077
DLC
011206
20160527190349.0
253318