Riel, C. B. M. van. <br/><br/>
Comunicación corporativa 
Cees B.M. van Riel ; traducción de Esperanza Cerdá. 
 - Madrid  Prentice Hall  1998. 
 - xii, 244 p.  ill.  24 cm. 
<br/><br/> Original title : Identiteit en imago.  Translation of : Principles of corporate communication. 
<br/><br/>Includes bibliographical references (p. [229]-234) and index. 
<br/><br/><label>ISBN: </label>8489660077 
<br/><br/><label>Nat. Bib. No.: </label>GB95-56788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Corporate image<br/>Corporations.--Public relations.<br/>Corporations.--Communication systems.
<br/><br/><label>Subjects--Index Terms: </label>Organizations  Management  Communication. 
<br/><br/><label>LC Class. No.: </label>HD30.3  / .R5413 1995 
<br/><br/><label>Dewey Class. No.: </label>658.45  / R555i E