TY  - BOOK
AU  - Caples,John
TI  - Publicidad creativa
SN  - 970-17-0059-7 (pbk.)
PY  - 1998///
CY  - México, DF
PB  - Prentice Hall Hispanoamericana
KW  - Advertising
KW  - LEMB
N1  - Translation of. : Tested advertising methods
ER  -