00707nam a2200229Ia 4500 252233 OCoLC 20160527190136.0 010208s1998 mx a 000 0 spa d 970-17-0059-7 (pbk.) 20.00 DQ DQ spa eng PUXA ev HF5823 C3618 Caples, John. Local 68991 Tested advertising methods. Spanish Publicidad creativa John Caples ; tr. Alejandra Medrano. México, DF Prentice Hall Hispanoamericana 1998. xxvi, 276 p. ill. 23 cm. Translation of. : Tested advertising methods. Advertising LEMB 47734 181294 181294 0 0 ddc 0 659_130000000000000_C244T_E 0 evl 106506 10 10 1 2016-05-27 Guillermo Ortiz 20.00 349622 0 659.13 C244t E 80000002110115 2016-05-27 00:00:00 r:252233 6