Caples, John. <br/><br/>
Publicidad creativa 
John Caples ; tr. Alejandra Medrano. 
 - México, DF  Prentice Hall Hispanoamericana  1998. 
 - xxvi, 276 p.  ill.  23 cm. 
<br/><br/> Translation of. : Tested advertising methods. 
<br/><br/><label>ISBN: </label>970-17-0059-7 (pbk.)  20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising