TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Fundamentos de mercadotécnia internacional
SN  - 9701701380
AV  - HF1416 .K44318 1998 
U1  - 658.848 
PY  - 1998///
CY  - México
PB  - Prentice Hall Hispanoamericana
KW  - Export Marketing
KW  - Management
KW  - LEMB
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -