Fundamentos de mercadotécnia internacional
Principles of global marketing. Spanish
Keegan, Warren J.
creator
Green, Mark C.
text
bibliography
mx
México
Prentice Hall Hispanoamericana
c1998
1998
monographic
spa
xxii, 421 p. ill. (some col.), facsims. (some col.), col. maps 27 cm.
Warren J. Keegan, Mark Green ; traducción Verania De parres Cárdenas, Miguel A. Sánchez Carrión.
Includes bibliographical references and indexes.
Export Marketing
Management
Export Marketing
Management
Case studies
HF1416 .K44318 1998
658.848 K26p 1998
9701701380
011015
20160527190018.0
251558