Keegan, Warren J. <br/><br/>
Fundamentos de mercadotécnia internacional 
Warren J. Keegan, Mark Green ; traducción Verania De parres Cárdenas, Miguel A. Sánchez Carrión. 
 - México  Prentice Hall Hispanoamericana  c1998. 
 - xxii, 421 p.  ill. (some col.), facsims. (some col.), col. maps  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9701701380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing--Management.<br/>Export Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416 .K44318 1998 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K26p 1998