TY  - BOOK
AU  - Klein,Naomi
TI  - No logo: el poder de las marcas 
SN  - 8449310741
AV  - HD2755.5 .K6418 2001
U1  - 338.1 
PY  - 2001///
CY  - New York, NY
PB  - Paidós, 
KW  - Brand name products
KW  - Local
KW  - Marketing
KW  - Business names
N1  - Includes bibliographical references
ER  -