Administración estratégica un enfoque integrado
Charles W. L. Hill, Gareth R. Jones ; traducción Magaly Bernal Osorio.
- 3th ed.
- Santafé de Bogotá McGraw-Hill c1996.
- xx, 540 p. ill. 23 cm.
Includes bibliographies and index.
9586004503
Management--Case studies.--United States Corporate planning--Case studies.--United States Strategic planning--Case studies.--United States