Hill, Charles W. L.

Administración estratégica un enfoque integrado Charles W. L. Hill, Gareth R. Jones ; traducción Magaly Bernal Osorio. - 3th ed. - Santafé de Bogotá McGraw-Hill c1996. - xx, 540 p. ill. 23 cm.

Includes bibliographies and index.

9586004503


Management--Case studies.--United States
Corporate planning--Case studies.--United States
Strategic planning--Case studies.--United States

HD70.U5 / H418 1996

658.401 / H645s3 1996