TY  - BOOK
AU  - Parmerlee, David.
TI  - Preparing the Marketing Plan: AMA Marketing Toolbox
SN  - 0658001345
AV  - HF5415.13 .P3248 2000
U1  - 658.821 
PY  - 2000///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Local
KW  - Strategic planning
ER  -