<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00633nam a2200205Ia 4500</leader>
  <controlfield tag="001">251481</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527190009.0</controlfield>
  <controlfield tag="008">011128e2000|||||||aaaa|||||||||1 0|eng|d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0658001345</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="b">mb</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.P3248 2000</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.821</subfield>
    <subfield code="b">P253p 2000</subfield>
  </datafield>
  <datafield tag="100" ind1="0" ind2=" ">
    <subfield code="a">Parmerlee, David.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">147828</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Preparing the Marketing Plan</subfield>
    <subfield code="b">AMA Marketing Toolbox</subfield>
    <subfield code="c">David Parmerlee.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Lincolnwood</subfield>
    <subfield code="b">NTC Business Books</subfield>
    <subfield code="c">2000.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 223 p.</subfield>
    <subfield code="b">ill.</subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">131165</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Strategic planning</subfield>
    <subfield code="2">Local</subfield>
    <subfield code="9">174959</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">180740</subfield>
    <subfield code="d">180740</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">HF_5415_130000000000000__P3248_2000</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">mbl</subfield>
    <subfield code="9">102134</subfield>
    <subfield code="a">12</subfield>
    <subfield code="b">12</subfield>
    <subfield code="c">20</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">AMA</subfield>
    <subfield code="i">348600</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.13 .P3248 2000</subfield>
    <subfield code="p">50000002175312</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:251481</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
