Parmerlee, David. Preparing the Marketing Plan AMA Marketing Toolbox David Parmerlee. - Lincolnwood NTC Business Books 2000. - xxiv, 223 p. ill. 28 cm. ISBN: 0658001345 Subjects--Topical Terms: Marketing--Management.Strategic planning LC Class. No.: HF5415.13 / .P3248 2000 Dewey Class. No.: 658.821 / P253p 2000