TY - BOOK AU - Parmerlee,David ED - American Marketing Association. TI - Developing successful marketing strategies: AMA Marketing Toolbox T2 - American Marketing Association marketing toolbox SN - 0658001329 AV - HF5415.13 .P3245 2000 U1 - 658.800 PY - 2000/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Marketing KW - Management KW - Data processing KW - Local N1 - "American Marketing Association"--Cover ER -