TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Gerencia de marketing: estrategias y programas
T2  - McGraw-Hill series in marketing
AV  - HF5415.13 .G8418 1998
U1  - 658.8 
PY  - 1998///
CY  - Colombia
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -