Guiltinan, Joseph P. <br/><br/>
Gerencia de marketing  estrategias y programas 
Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción de Cecilia Avila de Barón. 
 - 6a ed. 
 - Colombia  McGraw-Hill  1998. 
 - xv, 470 p.  ill.  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes bibliographical references and index. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G8418 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G957m6 E