@book{180610,
	author = {Guiltinan, Joseph P. and Paul, Gordon W.,},
	title = {Gerencia de marketing},
	publisher = {McGraw-Hill},
	year = {1998.},
	series = {McGraw-Hill series in marketing},
	address = {Colombia},
	edition = {6a ed.},
	note = {Includes bibliographical references and index.}
}