Modahl, Mary.

Now or never how companies must change today to win the battle for Internet consumers Mary Modahl. - New York HarperBusiness 2001. - xxx, 237 p. ill. 21 cm.

Includes bibliographical references (p. 223-225) and index.

0-06-662013-9 (pbk.)

00143908


Internet marketing
Consumer behavior
Teleshopping

HF5415.1265 / .M63 2001

658.8/4