Modahl, Mary. Now or never how companies must change today to win the battle for Internet consumers Mary Modahl. - New York HarperBusiness 2001. - xxx, 237 p. ill. 21 cm. Includes bibliographical references (p. 223-225) and index. ISBN: 0-06-662013-9 (pbk.) LCCN: 00143908 Subjects--Topical Terms: Internet marketingConsumer behaviorTeleshopping LC Class. No.: HF5415.1265 / .M63 2001 Dewey Class. No.: 658.8/4