TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - Las 22 leyes inmutables de la marca: cÃ³mo convertir un producto o un servicio en una marca mundial
T2  - Mc Graw Hill de Management
SN  - 8448126793
PY  - 2000///
CY  - Madrid, EspaÃ±a
PB  - McGraw-Hill
KW  - Brand name products
KW  - Management
KW  - Local
N1  - Translation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998; Includes bibliographical references and index
ER  -