@book{180385,
	author = {Ries, Al. and Ries, Laura.},
	title = {Las 22 leyes inmutables de la marca},
	publisher = {McGraw-Hill},
	year = {2000.},
	series = {Mc Graw Hill de Management.},
	address = {Madrid, España},
	note = {Translation of: The 22 Inmutable Laws of Branding. How to Build a Product or Service into a World- Class Brad , c 1998.}
}