TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Fundamentos de mercadotécnia
SN  - 968-880-948-9 (pbk.)
U1  - 658.8 21
PY  - 1998///
CY  - México, DF
PB  - Prentice-Hall Hispanoamericana, S.A.
KW  - Marketing
KW  - Local
N1  - Translation of: Marketing: an introduction; Includes bibliographical references and index
ER  -