Kotler, Philip, <br/><br/>
Fundamentos de mercadotécnia 
Philip Kotler, Gary Armstrong; traducción, Guadalupe Meza Staines. 
 - 4th ed. 
 - México, DF  Prentice-Hall Hispanoamericana, S.A.  1998. 
 - xxix, 585, [112] p.  ill.  26 cm. 
<br/><br/> Translation of: Marketing: an introduction.  Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>968-880-948-9 (pbk.)  38.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m4 E