@book{180337,
	author = {Kotler, Philip, and Armstrong, Gary},
	title = {Fundamentos de mercadotécnia},
	publisher = {Prentice-Hall Hispanoamericana, S.A.},
	year = {1998.},
	address = {México, DF},
	edition = {4th ed.},
	note = {Translation of: Marketing: an introduction.}
}