TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: The Battle for Your Mind
SN  - 0071359168
AV  - HF5827.2 .R53 2001
U1  - 659.121 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning Advertising
KW  - Local
N1  - Includes index
ER  -