00526nam a2200181Ia 450000100070000000500170000700800410002402000150006505000240008008200240010410000210012824500520014926000330020130000300023450000200026465000360028470000240032025070520160527185847.0011127e2001    nyuaaaa         1 0 eng    a007135916800aHF5827.2b.R53 200100a659.121bR559p 20011 aRies, Al.2Local10aPositioningbThe Battle for Your MindcAl Ries.  aNew YorkbMcGraw-Hillc2001.  axii, 246 p.bill.c21 cm.  aIncludes index. 0aPositioning Advertising.2Local10aTrout, Jack.2Local