Ries, Al. <br/><br/>
Positioning  The Battle for Your Mind 
Al Ries. 
 - New York  McGraw-Hill  2001. 
 - xii, 246 p.  ill.  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071359168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning Advertising.
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .R53 2001 
<br/><br/><label>Dewey Class. No.: </label>659.121  / R559p 2001