Hill, Nigel

Handbook of Customer Satisfaction and Loyalty Measurement Nigel Hill. - 2th ed. - Burlington, VT Ashgate Publisher 2000. - xiv, 290 p. ill. 25 cm.

Includes index.

0566081946


Consumer satisfaction--Evaluation.
Marketing research
Customer relations

HF5415.335 / .H55 2000

658.812 / H647h2 2000