TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471370606 (pbk. : alk. paper)
AV  - HF5415.1 .H37 2000
U1  - 658.800973 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Local
N1  - "25th anniversary edition"--Cover; Includes bibliographical references; Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes
ER  -